Management & Learning

Design-led Thinking

Ideas need a process...!

All great innovators in literature, art, music, science, engineering, and business practice design-led thinking. So, what is Design Thinking? 

Design Thinking is a human-centred approach to innovation – understanding what is best from a human point of view, challenging assumptions, solving problems and creating innovative solutions. 

Lou Cherie group Design thinking

What is Design Thinking?

In a nutshell design-led thinkers use design-led thinking tools to rapidly innovate to solve problems (no matter how big or small). We do more with less where the community are always at the heart of every single decision.

In fact, you will find entire organisations, businesses, teams and individuals who are collectively working in our community’s focused on solving problems for a reason – to achieve a more sustainable, profitable, and meaningful outcome.

Step 1: Observe & Empathise

Design thinkers step out of the office and into the real world to understand the complete experience.

Better yet, we learn to effectively identify and empathise with the problems along the way.

Step 2: Define

Design thinkers analyse, distract, distil and define.

We develop a deep understanding of community’s pain points to clearly articulate the problem statement, ready to solve.

Step 4: Test & Experiment

We create ideas that solve problems.
We think laterally. We reimagine the problem. We rapidly prototype. We tell a new story. We listen. We play and ideate new ways to solve problems.

Step 4: Test & Experiment

Finally, we test our ideas in the real world with real people to see what works and what doesn’t.
By working collaboratively, we can accurately identify the gain points and failure points in ideas. The failures are the most critical to success.

We work with you to articulate problems and define solutions!